Hamzaoui Abderrazak, Founder, HAMA Consulting

In the heart of Rabat-Salé-Kénitra in Morocco, where history hums beneath the city’s modern rhythm, Hamzaoui Abderrazak sat in the corridors of a public institution. He was surrounded by files thick with promise and colleagues fueled by dedication. Yet, even amidst this purpose-driven environment, a silent question kept echoing within him: “Is this truly the full extent of what I can offer my country?” 

Morocco was on the cusp of transformation: its agriculture sector evolving, industries accelerating, and energy landscape pulsating with ambition. Still, Hamzaoui felt an inner calling to contribute to his country with greater freedom, depth, and purpose. This introspection didn’t just pull him away from public service; it drew him toward a new kind of engagement that valued intellect and curiosity. He envisioned a venture aimed at unlocking human potential and driving meaningful change. 

In January 2024, that vision took shape as HAMA Consulting, a company born from a deep commitment to strategic insight, thoughtful innovation, and intellectual rigor. Hamzaoui’s story isn’t about climbing the ranks; it’s about deliberately weaving together knowledge, experience, and intention. A strategist with a philosopher’s depth and a writer’s nuance, he now stands as a beacon for organizations navigating uncertainty, offering clarity in complexity and transformation through understanding. 

The Multifaceted Maestro

Building on this multifaceted expertise, Hamzaoui’s journey is a tapestry woven with diverse threads: trainer, program strategist, risk analyst, linguistic coach, and passionate storyteller. Yet, he strongly resists being confined by four walls or labels, believing that real intelligence thrives at the intersection of diverse topics. This premise has led him to explore program and project management, business analysis, risk management, agile methodologies, and the nuanced world of soft skills through neuro-linguistic programming (NLP) coaching. 

“My approach is to move beyond mere numbers and frameworks to touch the soul of the organizations I work with. Strategy isn’t just a plan; it’s a narrative that must resonate deeply with the people,” Hamzaoui explains. This enthusiasm is what steers HAMA Consulting to tailor bespoke solutions to each client’s unique challenges, avoiding cookie-cutter strategies. He often describes his role as a “partner in discovery,” helping businesses move with clarity and confidence. 

Building Bridges and Fueling Innovation Across Borders

For Hamzaoui, meaningful collaboration begins where transactional thinking ends. At HAMA Consulting, partnerships aren’t ordinary connections; they’re carefully cultivated relationships grounded in mutual respect, trust, and shared goals. “True partnerships are built through consistency, open dialogue, and flexibility even when perspectives differ,” he notes. This spirit of authenticity allows HAMA Consulting’s network to grow both in size and strength. 

One sector where Hamzaoui’s collaborative approach has found particular resonance is mining, an industry grappling with the urgent demands of the energy transition. He sees innovation as a lifeline rather than a competitive advantage. What once began as local observations grew into international collaborations, revealing a powerful insight: innovation flourishes when borders blur and collective intelligence takes the lead. 

Where Story Meets Strategy

Certifications like PMP, PgMP, and PMI-PBA provide a foundation, but they don’t define the full scope of Hamzaoui’s work. To him, certifications are just tools rather than endpoints; they’re a lever and nothing more. “I’ve never been a prisoner of a framework, nor a shadow of any standard. I take what uplifts me and leave what confines me. I refuse to be just another piece in a prefabricated setting,” he asserts. While frameworks do offer structure, Hamzaoui chooses to design his own stage, believing real impact lies in the space between process and people. Moreover, it’s here that his passion for storytelling plays a pivotal role, reflected in his upcoming book, Engage with Story, which is set to release shortly in May. This book explores the narrative sway, focusing on a major theme: how the power of storytelling can be used to connect better with stakeholders during a project. Hamzaoui aims to help clients relate not just with the “what” but with the “why” behind every story. 

As both a consultant and writer, Hamzaoui brings a rare blend of logic and language to the table. “Words are vessels. They carry not only information but also emotion and intention,” he explains. “In consulting, communication is as vital as analysis, and a well-crafted message can be the catalyst or the change.” Moreover, this outlook helps shape the company’s ethos, where analytical precision meets the depth of human insight. Writing under the pen name Hamza Marzak, his novels Le Muet and Thirty-One Nights shed light on the human condition. These narrative instincts enrich his consulting practice, helping him turn complex strategies into messages that resonate and deliver solutions that are effective and invaluable. 

This same mindset carries over into Hamzaoui’s own daily habits and reflective leadership. Each day begins with reading, often returning to voices like C.K. Prahalad, Noam Chomsky, Ibn Khaldoun, Ibn Arabi, Toni Morrison, Marcel Proust, and Joseph Campbell among others. He sees this daily ritual not as acquiring knowledge but as staying grounded in curiosity and context. “In a fast-paced world, pausing to introspect is a radical act. It’s where true insight is born,” he observes. 

Lessons Learned in Patience and Persistence

Building a consulting firm from the ground up, especially one in a developing country, is challenging. In the firm’s early days, resiliency was a deciding factor in Morocco’s evolving business landscape, where traditional mindsets often overlapped with innovation. “Patience became my closest ally. Real change unfolds over time, often against resistance. My role was to stay steady, adapting approach while holding firm to the core values of transparency and integrity,” he reflects. This steadiness earned HAMA Consulting a reputation for trustworthiness and thoughtful engagement. Clients valued not just how the firm offered solutions, but the process itself—it was a relationship built on a civic camaraderie. 

But for Hamzaoui, the most profound moments aren’t grand accomplishments but subtle transformations. He recalls workshops where he witnessed sparks in young individuals—a moment of realization and an air of newfound confidence. These quiet epiphanies reaffirm his belief in the boundless potential present in every human being and the sacred role of those who nurture that novice spirit. 

Creating value isn’t about producing an outcome; it’s about undergoing a conscious transformation that unfolds through collaboration, resilience, and a common aim. Hamzaoui emphasizes this by saying that while strategies and frameworks are essential, it’s the invisible foundations and key values that turn actions into offerings and efforts into elevation. 

A Future Rooted in Questions that Matter

Looking ahead, as HAMA Consulting enters its second year, Hamzaoui envisions expanding the firm’s impact by deepening its commitment to research-driven, culturally aware consulting. He aims to build bridges within Morocco’s vibrant economy and beyond, fostering partnerships rooted in mutual learning. 

“Curiosity keeps us all moving forward, with our eyes fixated on goals. By enhancing complexity with openness, we create space for innovation that truly matters,” he states with quiet conviction. Even so, there’s one question he hopes someone will ask him, one no one has yet. This alone speaks to the heart of discovery, where real change begins not with answers but with rare, raw, and living questions.  

In a world shaped by speed and superficial victories, his work is a quiet call to delve deeper, offering more than strategy while standing at the crossroads of intellect and intuition. Hamzaoui Abderrazak leads his clients and HAMA Consulting through the labyrinth, with a storyteller’s heart and a strategist’s mind. He continues to light the way for Morocco’s next wave of business transformation, paving the way for future leaders across industries.